Are you a small to medium-sized business owner worried about your business growth? There are many reasons why growth might not be happening, but did you know that not utilizing email marketing correctly can be one of the signals of negative growth?
Email marketing is a powerful way to reach millions of people from the comfort of your home, sell your services, and build a strong customer base. Using this technique effectively can generate passive income for you in no time. Today, various email marketing tools in the market can help you accomplish even the most challenging tasks effortlessly.
Let’s explore one such marketing platform, ActiveCampaign, trusted by over 150,000 users who have taken their business to new heights.
ActiveCampaign is a comprehensive marketing platform that provides premium features such as email marketing, marketing automation, CRM tools, and more to enhance your customer experience. This tool works exceptionally well for small to medium-sized businesses. Whether you are a digital marketer, a blogger, running an eCommerce store, or have an agency, this tool helps you grow a specific targeted audience for your business or website.
With ActiveCampaign, you can automate your sales, marketing, and customer support to create an optimized customer experience.
Now, let’s look at some of the key features of this platform.
Features of ActiveCampaign
ActiveCampaign Email Marketing
This feature helps you create an excellent email newsletter and campaign, allowing you to present exactly what your audience wants.
With this tool, you can:
- Create Broadcast Emails, Triggered Emails, Targeted Emails, Email Autoresponders, Email Funnels, and Scheduled Emails.
- Use the drag & drop tool to craft a stunning email campaign in minutes.
- Customize your messages with email segmentation and dynamic content to reach the right audience.
- Perform A/B testing to determine which email works best and optimize it for higher click and open rates.
- Access 125 pre-designed email templates, which are B2B and B2C friendly and responsive. These templates can also be easily integrated with HTML and customized as per your customer needs.
- Get a 14-day free trial without needing a credit card for signing up.
Marketing Automation
Automation acts like an additional virtual employee, helping you organize and plan your work effectively. With this feature, you can automate a welcome email series and gather information from any offline or digital channel, such as social media, live chat, landing pages, etc., to automate your marketing efforts.
Through ActiveCampaign’s automation feature, you can:
- Automate tasks like emails, text messages, Facebook ads, lead nurturing, and lead scoring using a simple drag & drop tool.
- Deliver personalized follow-ups by automating your segments.
- View comprehensive reports of your customers and understand them better to improve your marketing strategy.
- Utilize features like site tracking, sign-up forms, migration services, goal tracking, advanced reporting, attribution, split action, lead scoring, and notification emails to enhance your marketing campaign and create a strong customer experience.
CRM and Sales Automation
CRM stands for Customer Relationship Management.
ActiveCampaign’s CRM tools help you automate your sales process, manage lead generation, and schedule calls.
With this feature, you can:
- Prevent task pile-up and aid in lead prioritization and contact management, ensuring a smooth sales process.
- Manage all your contacts on a single platform without needing to trace leads’ phone numbers, email addresses, and contact details from different platforms. View your leads’ history from your contact record and manage your sales.
- Utilize lead scoring and win probability features to focus on the right leads, determine when to send outreach emails, and when to make calls.
- Integrate CRM with any existing sales tools you may be using.
Machine Learning
Machine learning has significantly simplified our work. You no longer need to sit for hours collecting and managing data; machine learning tools can do it for you effortlessly. ActiveCampaign’s machine learning platform allows you to filter customer data, helping you make better business decisions. With the increase in unnecessary online data, machine learning tools help you focus on essential data and details that assist in scaling your business.
Services and Migration
If you are using an old email marketing tool or platform, you can migrate to ActiveCampaign for free. You can choose any plan based on your subscriber count and make use of the free migration service. ActiveCampaign helps you import your subscriber list, CRM data, email templates, and automation to their platform for free.
- Importing your list, contacts, custom fields, and tags.
- Recreating opt-in forms and landing pages.
- Recreating automation workflows.
- Recreating email templates.
Inbox Extensions
This feature offers email extensions for Chrome and Outlook, smoothing your communication process. To increase your customer base and sales, you need to quickly access your leads. ActiveCampaign’s Gmail and Outlook extensions keep you connected with your leads.
With these extensions, you can:
- View your CRM info from your inbox.
- Easily add new contacts.
- Create and update deals instantly.
- Create, mark, and assign various tasks.
- Monitor your critical sales data and manage it as per your requirements with the office and share point add-in.
Tools and Templates
ActiveCampaign provides various marketing tools and templates (referred to as recipes) based on your industry. This feature includes a filter option that allows you to search for the best tool by applying different filters.
Pros and Cons of ActiveCampaign
Pros:
- Numerous free templates are available, eliminating the need to start tasks like page building, form creating, campaign creating, and automation from scratch.
- The lead scoring feature helps identify convertible and non-convertible leads.
- The powerful marketing automation feature can run your business on autopilot mode.
- The machine learning tool organizes your data, allowing you to make better business decisions.
- Even without design skills, you can easily create email and page content using ActiveCampaign’s easy-to-use drag & drop builder tool.
Cons:
- Email segmentation is good but needs improvement.
- Pricing depends on the number of subscribers, making the tool expensive if you have many subscribers.
- The plethora of tools listed can be overwhelming for new users, making it challenging to navigate the various features.
Read More: Mailchimp- The Best Email Marketing Tool
How to Set Up an ActiveCampaign Account
ActiveCampaign offers a 14-day free trial and a 50% discount for the first three months upon signing up.
To set up an account, follow these 5 steps:
- Provide an email ID and contact number.
- Mention your business details, such as the industry and the number of employees.
- Select your business goals from the provided options.
- Mention any online tools you currently use for your business.
- Create a password.
Congratulations! Your ActiveCampaign account is set up, and you can now access the getting started section to perform tasks as per your business requirements.
How ActiveCampaign Helps Your Business Growth
ActiveCampaign actively boosts your campaign, constantly evolving to provide solutions tailored to customer needs.
Here’s how this tool can take your business to new heights:
- The powerful automation builder tool saves your valuable time, allowing you to utilize it elsewhere to grow your business.
- The robust CRM handles your extensive contact load, which you can later categorize to sell your services.
- It’s a perfect tool for the complete customer cycle, helping you generate, convert, and maintain a good relationship with your leads.
- Integrate your CRM with over 850 sales software and tools to give your marketing strategy a new and advanced form.
- The prebuilt recipes/tools/automation consistently help your small to midsize business grow.
Pricing Plans
ActiveCampaign offers four plans: Lite, Plus, Professional, and Enterprise. You can choose any plan based on your contact count. These plans offer different pricing ranges for 500 to 100,000 contacts. If you have more than 100,000 contacts, ActiveCampaign allows you to customize a plan to suit your needs. Additionally, you get different features based on whether your business falls under B2C, B2B, or eCommerce categories.
Affiliate Program
ActiveCampaign’s affiliate program is one of the most favored, offering 20% to 30% commission.
Here are some highlights of this program:
- Earn 20% to 30% commission on every referral and signup.
- You don’t need to be an ActiveCampaign customer. Simply generate an affiliate link and share it with your contact list.
- Access new resources and product updates through the affiliate portal.
- Become a member of the online influencer community, interact with other successful influencers, and share your success stories.
- You don’t need to put in special efforts to close deals; just refer leads to ActiveCampaign, and their sales team will handle the rest.
Conclusion
Email marketing is an emerging business providing numerous people with the opportunity to earn from home. If you are an expert in any field, you can also earn well by teaching others and sharing your knowledge. You can design an e-book and use email marketing to reach your target audience.
However, today’s email is not just a simple text content; people want something unique and engaging that persuades them to subscribe to emails and ultimately buy your product. ActiveCampaign can help you achieve these tasks. Besides email designing, this tool assists you in various marketing activities necessary for promoting your product.
This tool identifies your visitors’ interests, vision, and objectives, allowing you to run a successful email campaign to convert those visitors into customers.
Summary
What is ActiveCampaign?
ActiveCampaign is a powerful email marketing and automation tool that helps businesses engage with their audience, automate marketing efforts, and enhance customer experience.
What are the key features of ActiveCampaign?
ActiveCampaign offers features like email marketing, marketing automation, CRM and sales automation, machine learning, services and migration, inbox extensions, and various tools and templates.
How can ActiveCampaign help my business grow?
ActiveCampaign saves time with automation, handles extensive contact loads with CRM, helps generate and convert leads, integrates with over 850 sales software and tools, and provides prebuilt recipes/tools/automation for business growth.
How do I set up an ActiveCampaign account?
Setting up an ActiveCampaign account involves providing your email ID and contact number, mentioning business details and goals, selecting any online tools you currently use, and creating a password.
What are the pricing plans for ActiveCampaign?
ActiveCampaign offers four plans: Lite, Plus, Professional, and Enterprise, with different pricing ranges based on the number of contacts. Custom plans are available for businesses with over 100,000 contacts.
